Your own new, original work (No plagiarism, No AI, Not someone else's work, Not previously published, Not submitted to another publication, Not worked on for another class)

Newsworthy (Timeliness, Proximity, Impact, Relevance, Solve a problem, Crisis, Prominence, Human Interest)

PR Related & of interest to PR Students

Innovative, Fresh, Interesting

Use credible sources

Use some kind of visual and source it (Photo, graphic, illustration, etc.)

Citing your sources and crediting your images

Conversational with basic journalistic principles (AP style)

Creative in setup (use Subheads, Bullets, Infographic and/or Charts)

Turn around time is 1 1/2 to 2 weeks (Including approval, editing, writing, and final editing & approval. Timeline/Deadline will be provided upon approval of story idea)

Deadlines must be met to meet your assigned publishing date.

Word Count: 500 - 1,000 (Quality over quantity)